Phenom Hoops has quickly become North Carolina’s premier source of high school basketball exposure. We are an NCAA compliant scouting service that offers a unique and valued opinion throughout the basketball landscape. Our Phenom Platform offers nationally recognized exposure camps, AAU tournaments, and high school showcases with the chance to play in front of prime time coaches and scouts.
During the past decade, Rick Lewis established himself as one of the most successful AAU basketball coaches in North Carolina. He was founder and Head Coach of the Carolina Flight AAU organization and developed a simple, yet effective philosophy: to build championship-caliber teams and players on and off the court by helping young people develop character, sportsmanship, a hard work ethic and a winning attitude, characteristics that they could carry forward into high school, college and the rest of their lives.
That philosophy has worked: Coach Lewis’ teams won NC state AAU championships seven times, including five from 2002-08. At the AAU Nationals, Lewis’ teams placed in five of the past eight events, finishing in the top 10 five times and winning a National Championship in 2004 for the 11U level.
Coach Lewis’ emphasis on development has continued to pay off for his players, as more than a dozen of his former players are now or soon will be playing Division I college basketball (Akil Mitchell & Anthony Gill, UVA; Jackson Simmons & PJ Hairston, UNC; Paris Roberts, ECU, Bernard Sullivan, Braxton Obegueze, Charlotte; John Cannon, Georgia; Tyler Poole, Coastal Carolina; Tyler Lewis, NC State; Terry Whisnant, ECU; Brian Richardson, USC; and Jeremy Jeffers, Drake).
Lewis continues to impart his knowledge, basketball coaching acumen, and love of the game to young players in individual and small group skills training sessions at his home base, the Lewis Memorial Driveway.
For several years, Lewis has served as the regional director for the NC Junior Phenom Camp and the NC Phenom 150 Camp. He has developed a reputation nationally for providing the most organized and professional regional exposure/evaluation camps in the country. With new partner Jamie Shaw and the addition of a scouting team in place, this year sees an expansion of the Phenom brand into Virginia with the addition of two camps, the NOVA Phenom Hoop Challenge and 757 Phenom Hoop Challenge.
In 2014, Lewis, along with Jamie Shaw, established the inaugural North Carolina TOP 80, an annual, invitation-only elite event, to be held in Greensboro, North Carolina. This event will feature the top 80 boys’ basketball players in the state, regardless of class, and promises to more than fill the void left by the demise of the Telep Carolina Challenge.
Lewis is the founder and a managing editor of the Phenom Hoop Report, a college basketball scouting service known for covering the top high school, AAU, and exposure events in the country. The Phenom Hoop Report is based upon a simple philosophy of “balanced, thorough, and detailed evaluations based upon the 3 P’s philosophy of Performance, Production, and Potential.” With the help of his business partner, Jamie Shaw, Coach Lewis has recently expanded the reach of his scouting service to cover South Carolina, DMV, and Virginia, with local scouts providing numerous features on players, schools, games, and events, as well as expanded rankings for NC, VA, MD/DC and SC, by class.
Today, schools from every major US conference are taking advantage of his scouting service.
Coach Lewis graduated from Appalachian State University in 1979 with a degree in Business Administration. He has been married to his beautiful wife, Margaret for over 30 years, and is a proud father of three, his daughter, Bridgett, and two sons, Colby and Tyler. Colby is on the coaching staff at Charlotte. Tyler is a junior at Butler University, studying Sports Management.
Jamie and his business partner, Rick Lewis, own the Phenom Hoop Report. Along with the website Phenom Hoop Report holds events that are widely known for their efficient organization, level of competition, and exposure provided. Phenom Hoop Report also produces a recruiting service, which covers many top AAU, high school, and exposure events nationally. This service is taken from colleges across the country at all levels of play.
Jamie grew up in North Myrtle Beach, South Carolina and attended the University of South Carolina where he graduated with Clinical Psychology and Secondary Education degrees. When his four years at USC were up, Jamie moved to Raleigh, North Carolina where he currently lives with his wife and daughter.
Jamie is a staple at basketball games and events all across the board where he can be seen, tablet in hand, taking in the action. Jamie values being able to build a genuine rapport on each end of the spectrum, both the coaches/parents/players as well as the colleges and universities. His evaluations and work ethic have quickly become a respected and sought after necessity amongst the basketball landscape.
Frank is a 1981 graduate of Norview High School and the founder and head coach of the Norfolk Knights AAU program. 73 of his former players have gone on to play in college, and his teams won the 2006 USSA National Championship and the USBA National Championship in 2011 and 2012. From 1985 to 1989, Frank was the producer and anchor for the award winning news team WNIS Radio. He is also the former sports talk host at Sports Radio 1310 WGH, which is now known as ESPN Radio. Guests included numerous professional athletes and sports personalities including Dick Vitale, Jim Valvano, John Calipari, Keith Jackson, John Miller. Frank spent nine years as an announcer for the Norfolk Tides. Currently, he contributes to VantageHoops.com and PhenomHoopReport.com.
Born and raised in Charlotte, NC. Professionally, works in real estate brokerage/ investing, as well as a full time options and equity trader. Brandon is a proud father of son, Brandon Jr. Growing up in Charlotte, Brandon always had a deep passion for the game of basketball. He has been part of several AAU teams both as a player and coach that were able to win several state championships and finish top 10 nationally, 3 times. Brandon has coached AAU basketball in several different age groups and has coached school ball at the middle school and high school levels. He graduated from Butler High School in 2000, lettered 3 years in basketball. A two-year starter and a Southwestern 4A all-conference pick his senior year. Brandon helped lead the Bulldogs to their first ever conference and tournament championship in 2000, as one of two team captains. His Butler team and arguably the schools finest team in the schools history, which included Price Parker (NCCU/ JCSU), Isaiah Hunter (Old Dominion), Antywane Robinson (Oak Hill/ Temple), Jason Anderson (Wake Forest-football) and Alex Gary (Western Carolina-baseball) would lose in the sectional final in their quest for a state championship.
After graduation, he moved to Denver, Colorado to pursue his dream of playing college basketball. He attended Arapahoe Community College and Metro State University. Due to unfortunate circumstances, Brandon moved back to Charlotte a short time later, where he is now an active member in the community, mentoring the youth in Charlotte and a member of Elevation church. Brandon is looking forward to continue his passion for the game basketball as he teams up with Phenom Hoop Report to help young players reach their goal of playing college basketball.
I'm 20 years old and have been a student of the game for 15 of those years. Whether as a player on recreational, aau, or school teams, I've been involved. The overseeing aspect of the game is what makes it so intriguing.
I've coached at Proehlific Park for five years, since I was in high school. I consider myself the biggest NBA nerd, as I follow the league closer than anyone I've ever met (despite not having a favorite team).
Mason Waters is a current college senior at The University of North Georgia and active high school coach at West Forsyth High School (GA). As of 2017, Mason has been coaching for 5 years including camp positions at Duke, UCLA, John Lucas Enterprises, Georgia State, Snow Valley, and Jay Bilas Camp. Since 2013, Mason has attended nearly 20 clinics and has relationships with numerous coaches at the NBA, College, and High School levels. Most recently he has served as a brand building consultant to Kevin Eastman, former Clippers and Celtics assistant coach. His ultimate goal is to become a Division 1 Head Basketball Coach.
Brandon obtained a B.S. Degree in Mass Communications with a concentration in Journalism from UNC-Pembroke. He has 5 years of sports journalism experience being featured on platforms such as Hoopseen and Sports Rants. Most recently he was a sports reporter/Host for the Winston Watch company.
I’m a 22 year old West Point, Mississippi native that currently attends USC Upstate in Spartanburg, South Carolina. I’ve lived many places from the west coast to the east coast giving me the opportunity to see many different styles of basketball. I started coaching AAU basketball 5 years ago. The writing aspect of the game (basketball) is new to me, but with me being involved in the game for so long it comes natural. My main goal is to learn as much as possible about the game on every level; so one day I can live out my dream of becoming a college basketball coach. Social media is the way of the future, and one of the best ways to gain exposure for a prospect. I look forward to the opportunity of covering future up and coming college prospects on Phenom Hoops amazing platform.
I'm 19 years old born in Philadelphia. My love came from my dad and his passion about sports he worked for the eagles in 1973 to 1975 Seeing a lot of home team games I started to love writing my freshman year in high school, getting a chance to do something I love is everything. Do to being a military family I have the honor of being exposed to a lot of different types of basketball players within the AAU circuit or just public school games. My goal is to take up journalism and one day write for sports illustrated I plan to learn more about writing and the game of basketball.